Last updated: May 13, 2026
This Cookie Policy explains how The Prestige Times uses cookies, web beacons, localStorage, and similar tracking technologies. It supplements our Privacy Policy and is designed to comply with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023.
For details on how we handle your personal data, please refer to our Privacy Policy.
Cookies are small text files stored on your device by your web browser when you visit a website. They enable the website to recognise your device, remember your preferences, analyse how you interact with content, and serve relevant advertisements.
Cookies can be “first-party” (set by The Prestige Times directly) or “third-party” (set by services we integrate, such as Google Analytics). In addition to cookies, we use browser localStorage for storing authentication tokens, theme preferences, and consent records.
We categorise cookies and similar technologies based on their purpose. Below is a detailed breakdown of each category:
Essential Cookies
RequiredRequired for Platform functionality. Authentication tokens in localStorage, session management, and security features. Cannot be disabled.
Analytics Cookies
OptionalGoogle Analytics for anonymised traffic analysis. Helps us understand content performance and user navigation patterns.
Advertising Cookies
OptionalGoogle AdSense for personalised advertising. Based on browsing history across websites. Manage via Google Ad Settings.
Functional Cookies
OptionalRemember your preferences — theme selection, previously read articles, language preferences. Stored in localStorage.
Cookies and storage technologies on our Platform have varying lifespans:
| Type | Duration | Description |
|---|---|---|
| Session cookies | Browser session | Deleted when you close your browser |
| Persistent cookies | Set period | Remain on your device until expiry or manual deletion |
| localStorage | Until cleared | Persists until you clear browser data. Used for auth tokens, preferences, and consent records. Cleared on logout or manual browser cache clear. |
| Google Analytics | Up to 26 months | Automatic deletion after retention period |
| Google AdSense | Varies | Managed by Google — see Google Ad Settings for details |
When you visit The Prestige Times for the first time, our cookie consent banner appears at the bottom of the screen. You have the following options:
Accept All
Consent to essential, analytics, advertising, and functional cookies. Enables personalised experience.
Reject All
Only essential cookies are used. Analytics and advertising cookies will not be set. Core functionality remains.
Customise
Granular control — enable or disable analytics, advertising, and functional cookies individually.
Your choice is stored in your browser. You can change your preference at any time by clicking the “Cookie Settings” link in the footer or by clearing your browser cookies and localStorage, which will cause the consent banner to reappear on your next visit.
Most web browsers allow you to control cookies through their settings. You can choose to block all cookies, delete existing cookies, or receive a notification before a cookie is set:
Google Chrome
Settings → Privacy and security → Cookies and other site data
Mozilla Firefox
Options → Privacy & Security → Cookies and Site Data
Apple Safari
Preferences → Privacy → Cookies and website data
Microsoft Edge
Settings → Cookies and site permissions → Manage and delete cookies
Note: Blocking essential cookies may prevent parts of the Platform from functioning correctly, including login, commenting, and article bookmarking features.
We use the following third-party services that may set cookies on your device. These providers have their own cookie and privacy policies.
Google Analytics
Anonymised traffic analysis and content performance measurement
Data shared: Anonymised usage data, page visits, session duration, browser info
Google AdSense
Personalised advertising based on browsing history
Data shared: Browsing history, device info, ad interaction data
We do not control how these third parties use cookies. We encourage you to review their privacy and cookie policies. You can manage your ad personalisation preferences at Google Ad Settings.
We may update this Cookie Policy to reflect changes in our practices, the technologies we use, or legal requirements — including amendments to the IT Act, 2000 or the DPDP Act, 2023. Material changes will be notified via a prominent notice on the Platform. The “Last updated” date at the top of this page indicates when the policy was last revised.
If you have any questions about our use of cookies or this Cookie Policy: